Advertising Principles - Evidence-based principles
Advertising Principles News

Test your Adervisting IQ

22 July 2010 - How much do you know about persuading people through advertising? “Test your Advertising IQ” allows you to compare your answers against findings from experimental studies. Read more

Research Depository added to the AdPrin site

31 May 2010 - We would like to post comparative ads that might be used to provide further testing and development of advertising principles. In addition, we offer a depository for researchers to provide... Read more

Quotes & Humor

25 May 2010 - A convenient link to quotes about advertising by Bernbach, Ogilvy, and many others has been added to adprin.com Read more

Adprin Audit

11 May 2010 - The  AdPrin audit has been improved thanks to feedback from a user. To focus on  development it examines only one ad at a time.  Pop-up explanations are provided for the columns and rows, and a... Read more

Principle of the day has been added

04 May 2010 - See the "Principle of the day" in the right hand column. This draws upon the 194 principles from the Persuasive Advertising book, along with thumbnail descriptions. Read more

New Checklists for Oral Presentations

30 April 2010 - New checklists for oral presentations and written management reports were posted on the "Presenting Ad Proposals" page. They rely heavily on the evidence-based principles in the forthcoming... Read more

Details on Persuasive Advertising have been released

23 April 2010 - Details on Persuasive Advertising have been released. These include contents, endorsements, some principles, and a sample of pages. Read more

Adprin Audit

19 April 2010 - AdPrin Audit: Changes have been made to clarify the instructions, simplify the rating procedure, correct errors and explain the outputs. In addition, it is now easier to compare two alternative... Read more

New section added on “Evaluating Ad Proposals in the Real World”

13 April 2010 - For an insight to the real world of competing for advertising accounts, the classic account is Randall Rothenberg’s Where the suckers Moon: An Advertising Story. For a brief introduction see... Read more

What's New? Publication date announced for Persuasive Advertising

16 March 2010 - After an incubation period of 16 years, Persuasive Advertising is scheduled for a release 7th July 2010 by Palgrave Macmillan. Here are the title page and Table of Contents. Read more

Previous news


Principle of the day:

6.3.1 Provide quantitative evidence

Test your
advertising IQ

A complete description of the principles has been published in Persuasive Advertising, June 2010.

The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. This site received a MERLOT Award for Exemplary Online Learning Resources as "Best Internet Site in Business Education for 2004'. We welcome contribuions for others.

 

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