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Advertising Principles News
Test your Adervisting IQ22 July 2010 - How much do you know about persuading people through advertising? “Test your Advertising IQ” allows you to compare your answers against findings from experimental studies. Read more
Research Depository added to the AdPrin site31 May 2010 - We would like to post comparative ads that might be used to provide further testing and development of advertising principles. In addition, we offer a depository for researchers to provide... Read more
Quotes & Humor25 May 2010 - A convenient link to quotes about advertising by Bernbach, Ogilvy, and many others has been added to adprin.com Read more
Adprin Audit11 May 2010 - The AdPrin audit has been improved thanks to feedback from a user. To focus on development it examines only one ad at a time. Pop-up explanations are provided for the columns and rows, and a... Read more
Principle of the day has been added04 May 2010 - See the "Principle of the day" in the right hand column. This draws upon the 194 principles from the Persuasive Advertising book, along with thumbnail descriptions. Read more
New Checklists for Oral Presentations30 April 2010 - New checklists for oral presentations and written management reports were posted on the "Presenting Ad Proposals" page. They rely heavily on the evidence-based principles in the forthcoming... Read more
Details on Persuasive Advertising have been released23 April 2010 - Details on Persuasive Advertising have been released. These include contents, endorsements, some principles, and a sample of pages. Read more
Adprin Audit19 April 2010 - AdPrin Audit: Changes have been made to clarify the instructions, simplify the rating procedure, correct errors and explain the outputs. In addition, it is now easier to compare two alternative... Read more
New section added on “Evaluating Ad Proposals in the Real World”13 April 2010 - For an insight to the real world of competing for advertising accounts, the classic account is Randall Rothenberg’s Where the suckers Moon: An Advertising Story. For a brief introduction see... Read more
What's New? Publication date announced for Persuasive Advertising16 March 2010 - After an incubation period of 16 years, Persuasive Advertising is scheduled for a release 7th July 2010 by Palgrave Macmillan. Here are the title page and Table of Contents. Read more
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Principle of the day:6.3.1 Provide quantitative evidence advertising IQ  A complete description of the principles has been published in Persuasive Advertising, June 2010.
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