Corrections Page Added16 January 2012 - The second printing of Persuasive Advertising is out. It contains about 35 corrections. The good news is that almost all are cosmetic and relate to improved clarity. However, two references were... Read more
Revisions to the AdPrin Lectures completed11 January 2012 - The AdPrin Lectures now include direct links to the relevant research on the principles. (I could not find links for a few papers, so suggestions are appreciated.) In addition, improvements were... Read more
Updated Course for 201203 January 2012 - The outline for Scott Armstrong’s course “Principles of Advertising” at the Wharton School has been updated for 2012. It has been generalized to make it easier for you to borrow anything you... Read more
“New Contributions” replaces the Commentaries page14 December 2011 - The commentaries page has been reorganized to put the new evidence at the top of the page. The papers are tied directly to principles, such as the new working paper Evidence on the Effects of... Read more
AdPrin Audit - Report Writer24 November 2011 - The Report Writer for the AdPrin Audit has been simplified. It provides a suggested format for your reports. {sendtofriend} Read more
AdPrin Audit has been updated13 November 2011 - Many principles now contain links to good and poor applications. Clarifications were made in the instructions to raters Clarifications were made in some of the descriptions of the principles A... Read more
Techniques for Advertising section has been revised.03 November 2011 - The “Techniques” section on the “Creating ads” page has been changed to “Tools and Techniques.” In addition, a new tool, “Movie maker” has been... Read more
Persuasive Advertising a Finalist for 2011 Best Books in Marketing01 November 2011 - Persuasive Advertising was named as one of the finalists for the 2011 Berry-American Marketing Association’s 2011 award for the Best Books in Marketing. Read more
German translation available14 October 2011 - A German translation of Persuasive Advertising is now available. See in the bottom right-hand menu. {sendtofriend} Read more
Google Ads removed from the AdPrin site10 October 2011 - We are involved in a redesign and update of the AdPrin site. The changes are already underway and you will see more over the next month or two. As part of this, we are removing Google Ads to simplify... Read more
|
Principle of the day:3.2.1 Sign an ethical standards statement for each ad advertising IQ New to the site? If so, we suggest starting with "About Adprin" and "FAQ" About AdprinThe Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. 
Finalist for AMA’s 2011 Best Book in Marketing Translate Site |
|||||
