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New Video

15 February 2010 - "A new video has been added to illustrate problems with the use of mystery ads. Can you guess who sponsored the ad?" Read more

Ethical guidelines

26 January 2010 - A section on Techniques for Avoiding Legal/Ethical Problems has been added. Read more

Checklist to Stimulate Creativity in Advertising

21 January 2010 - A checklist has been added to develop and nurture creativity in Advertising, click here Read more

Vintageadbrowser.com

11 January 2010 - You might want to check out a new link on our site, vintageadbrowser.com. It organizes ads by decade and product category. Read more

Advertising Audit Tool provided in new section on Evaluating Ads

22 December 2009 - We have made available a Beta version of an auditing tool for assessing the effectiveness of an advertisement. It is called the AdPrinAudit and is located in the new section, “Evaluating Ads.”... Read more

“What's wrong with this headline?” repaired and updated

10 December 2009 - The headline exercise link was repaired. In addition, corrections were made and the exercise was updated to conform with the Persuasive Advertising book.   Read more

Oral Presentations: An Evidence-based Checklist

26 November 2009 - A new improved checklist has been added to the site. It makes use of evidence from the forthcoming Persuasive Advertising book. As a result, some of the guidelines may be surprising to you. The... Read more

A structured "evidence-based" advertising proposal

21 November 2009 - Scott Armstrong proposes an approach to structuring an advertising campaign proposal. This is based on evidence that he has collected over the years on how to prepare a persuasive written proposal.... Read more

Media Selection Tools

17 November 2009 - A revised section was posted on “How to analyze media selection” under Media Planning. The primary news here is the use of Wright’s Rule. Published in 2009 in the Journal of Advertising... Read more

TV commercials to illustrate principles

04 November 2009 - A new section has been added to the Educational Materials section of AdPrin.com. It contains commercials that illustrate advertising principles. The commercials will be linked to specific... Read more

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