Dictionary of terms used in Advertising Principles
There are 61 entries in this glossary.
A technique in which group members work alone to list their ideas for a given problem. It can also be done within a group meeting by taking a short time interval for individual work, say ten minutes, during which group members individually write all the solutions they can think of for a given problem. They submit their lists anonymously and the ideas are then collated. This procedure is more effective than brainstorming.