Advertising Principles - Evidence-based principles

Dictionary of terms used in Advertising Principles

There are 61 entries in this glossary.
Search for glossary terms (regular expression allowed)
Begins with Contains Exact term Sounds like
All A B C E F G H I J L M N R S T U V W
Term Definition
Tagline

A phrase that conveys a brand’s most important product attribute or benefit in a short memorable phrase. Used as a synonym for “slogan.”

Time compression

A device used in broadcast production to delete time from television or radio commercials, primarily by reducing the intervals between words.

Transformational product

See Hedonic product.


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.