Advertising Principles - Evidence-based principles


How to Order Persuasive Advertising


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Persuasive Advertising: Evidence-based Principles[Hardcover] by J. Scott Armstrong


Palgrave Macmillan, June 2010
ISBN: 978-1-4039-1343-2, ISBN10: 1-4039-1343-9,
6 1/8 x 9 1/4 inches, 350 pages

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