Advertising Principles - Evidence-based principles



Principle of the day:

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Provides an AdPrinIndex to rate effectiveness and shows how to improve an ad

 


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators.

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