Advertising Principles - Evidence-based principles



Principle of the day:

3.4.3 Encourage people to anticipate their guilt if they ignore reasonable advice

New to the site?
If so, we suggest starting with "About AdPrin" and "FAQ"

Today's Exercise


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

About AdPrin

The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Rui Du (Jessie): ruidu@gse.upenn.edu

Objectives

© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved. Web Design by Zoe Communications Ltd.