Advertising Principles - Evidence-based principles


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

MERLOT Award

This site received a MERLOT Award for Exemplary Online Learning Resources as "Best Internet Site in Business Education for 2004". Merlot is a site that rates online educational materials. Currently, AdPrin.com is rated as the best site (out of 267 sites) for learning about advertising.

 


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