Advertising Principles - Evidence-based principles


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Relevant Websites

PDF

General Sites

Advertising Associations and Research Centers

Magazines

Journals

Awards in Advertising

Commentary

Humor

Career Opportunities

This page presented a list of advertising sites that you might find useful; it is not a complete listing of advertising sites on the Web . Advertisingprinciples.com doesn't endorse any of the comments or conclusions on these sites.

 

General Sites

Advertising Associations and Research Centers

Magazines

Journals

Awards in Advertising 

  • ADDY Awards - Sponsored by the American Advertising Federation (AAF), the ADDY® Awards honor excellence in advertising. The competition begins with the 210 AAF member clubs. Local winners proceed to 14 regional competitions, and those winners proceed to the national finals. Starting in 2004, entries were accepted from entrants outside the United States
  • Art Directors Annual Web Award Competition - Internet marketing, advertising, PR and design professionals who want to improve the quality of advertising, marketing and promotion used to attract visitors to corporate websites.
  • IPA Effectiveness Awards . Awards for UK ad campaigns began in 1980. As of the 2002 Awards, there were 765 case histories.
  • Cannes Lions - The International Advertising Festival (Cannes) is located in London. During the Festival week, participants see around 5,000 commercials, 3,500 outdoor ads, 6,000 print ads, 1,200 websites, 900 online ads, 800 media solutions and 1,200 direct marketing entries.
  • Clio Awards - International advertising awards for TV, Print, Outdoor, Radio, Integrated Glossary Link Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.
  • EFFIE Awards - The New York American Marketing Association introduced the EFFIE Awards in 1968. It is a national award to recognize creative achievement in meeting advertising objectives.
  • Fiap - Hosted in Argentina, the Festival Iberoamericano de Publicidad was created in 1969. It includes Graphics, Radio, Television, Movie, Audiovisual production techniques, Internet/Website, and Media Innovation.
  • The One Show - Annual festival with many categories.
  • Web Marketing Association's Web Award - Internet marketing, advertising, PR and design professionals who want to improve the quality of advertising, marketing and promotion used to attract visitors to corporate websites.

Commentary

Humor

Career sources

Major Advertising Agencies

Advertising Research Firms

  • Aeffect, Inc.
    • Aeffect employs research methods helping firms identify, segment, and understand their customers and prospects, develop communications strategies, and both measure and maximize the effectiveness of advertising and interactive communications
  • Beta Research Corp.
    • Consumer, business-to-business, media, executive, medical surveys using mail, telephone, online, mall, in-person interviewing, focus groups, IDI's, telephone focus group. In-house data processing/statistical analysis/WATS.
  • Copernicus Marketing Consulting and Research
    • Consumer and B2B consulting, research, and modeling tools to help develop, plan, and implement marketing strategies.
  • Erdos & Morgan, Inc.
    • Full-service marketing and media research company experienced in national and multinational, proprietary and published research for corporate, association, advertising agency, and media clients.
  • Field Research Corporation
    • Full service marketing and public opinion research firm. Custom-designed national and international surveys. Major study areas: health services, public policy, financial industries, consumer products, telecommunications, utilities, petroleum, media, litigation support and high tech.
  • Gallup & Robinson, Inc.
    • Real world, forced Glossary Link exposure, and on-line Glossary Link copy testing designs in all media. Validated measures with solid B2C and B2B norms. Experience in concept testing, tracking, claims substantiation, integrated communications assessment, spokespersons and sponsorship evaluation.
  • Greenfield Consulting Group
    • Services B2C and B2B marketers globally across all product and service categories. 17 moderators/consultants have more than a decade of senior-level, corporate/agency strategic and tactical marketing experience. Uses qualitative methodologies, including focus groups, ethnography, Web-enabled techniques, and usability testing.
  • Ipsos
    • Offers survey-based services - guided by industry experts and bolstered by analytics and methodologies - in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting.
  • Click for More

 

Other Resources for Developing Campaigns

AdSlogans.com - Advertising slogans and taglines

Sample press release - Communications are more credible if transmitted by an objective third party

Website design - Annotated list of five useful books. 


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.