Advertising Principles - Evidence-based principles

AdPrin Lectures Updated

The ten lectures from the "Introduction" through “Attention” have been updated. We:

1. added new evidence beyond that in Persuasive Advertising,

2. provided more links to research sources,

3. fixed broken links, and

4. improved the clarity of the writing.

The improvements will continue. Please send suggestions on corrections and changes that would help you.



Principle of the day:

6.4.2 Use simple tables or graphs if you have substantial amounts of data

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A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators.

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