Advertising Principles - Evidence-based principles


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

AdPrin Lectures Updated

The ten lectures from the "Introduction" through “Attention” have been updated. We:

1. added new evidence beyond that in Persuasive Advertising,

2. provided more links to research sources,

3. fixed broken links, and

4. improved the clarity of the writing.

The improvements will continue. Please send suggestions on corrections and changes that would help you.


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