Advertising Principles - Evidence-based principles

Finalist for AMA’s 2011 Best Book in Marketing

A complete description of the principles has
been published in Persuasive Advertising

German Edition available

All Lectures now Updated

All of the lectures are now up-to-date. This includes more examples of commercials, and more experiential exercises. Please let me know of any existing problems, and please contribute more commercials and still ads to illustrate the principles.



© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.