Advertising Principles - Evidence-based principles

All Lectures now Updated

All of the lectures are now up-to-date. This includes more examples of commercials, and more experiential exercises. Please let me know of any existing problems, and please contribute more commercials and still ads to illustrate the principles.


 

 



Principle of the day:

6.9.1 Consider negative advertising when there is only one major alternative to your brand, that brand has serious shortcomings, and industry demand is not a key factor

Today's Exercise
For more short exercises click here

PPA


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available
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