Advertising Principles - Evidence-based principles

AdPrin FAQ Updated

The new FAQ is more comprehensive with 35 questions (versus the previous 21) and more links to key resources. To add an historical perspective, it contains a “recent letter” to John Wanamaker.



Principle of the day:

10.3.2 If music or sound effects are used, make them relevant to the product

New to the site?
If so, we suggest starting with "About AdPrin" and "FAQ"


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

About AdPrin

The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Rui Du (Jessie): ruidu@gse.upenn.edu

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