Advertising Principles - Evidence-based principles

AdPrin FAQ Updated

The new FAQ is more comprehensive with 35 questions (versus the previous 21) and more links to key resources. To add an historical perspective, it contains a “recent letter” to John Wanamaker.

Principle of the day:

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If so, we suggest starting with "About Adprin" and "FAQ"

Test your
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Predict Which Ad
Pulled Best

Provides an AdPrinIndex to rate effectiveness and shows how to improve an ad

 


Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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