Advertising Principles - Evidence-based principles

Finalist for AMA’s 2011 Best Book in Marketing

A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Chinese Version available

AdPrin FAQ Updated

The new FAQ is more comprehensive with 35 questions (versus the previous 21) and more links to key resources. To add an historical perspective, it contains a “recent letter” to John Wanamaker.

© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.

Contact us with any suggestions here