Advertisingprinciples.com, also referred to as AdPrin.com, provides all useful knowledge about persuasive advertising as a set of evidence-based principles. The principles draw heavily upon experimental studies. The principles are condition-action statements. That is, they specify what should be done in each type of situation. Ads that follow the principles are expected to be more persuasive.
The principles can be used to:
We suggest that those new to the site go first to About AdPrin.com in the right-hand column, then to the FAQ at the top of the left-hand menu.
The left-hand menu then provides the main menu by showing the steps needed to develop an evidence-based advertising campaign. The right-hand menu provides ways for you to assess your skills and to learn principles day-by-day. The top-bar menu provides the tools and checklists for easy access.
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