Advertising Principles - Evidence-based principles


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Chinese Version available

Dictionary of terms used in Advertising Principles

There are 61 entries in this glossary.
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A product for which the consumer can evaluate claims easily and accurately prior to making a purchase by inspecting the product or by using information sources, such as Consumer Reports or amazon.com.


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