Advertising Principles - Evidence-based principles



Principle of the day:

1.4.15 Advertise multi-unit purchases for frequently purchased low-involvement products if it is also in the consumers' interest

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Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Rui Du (Jessie): ruidu@gse.upenn.edu

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