Advertising Principles - Evidence-based principles

Exam Questions

When using this for self-learning, try to simulate an actual testing situation by following these rules:

• This is a closed-book, no notes, no decision aids, and no-computer exam-- except for the "Persuasion Principles Map" from the "Creating Ads" page on this site.

• Use the space allotted for each answer and write clearly.

• Deductions should be made for irrelevant materials in your answers, so guessing is not advised.

You might want to handle one section at a time. When you get to the end, go to the answer sheet.

All questions have equal weight of 4 points except as noted.

For learners download the Questions here

For instructors download the Questions and Answers here


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.

Contact us with any suggestions here