Advertising Principles - Evidence-based principles

1.1.2 - Communicate a Unique Selling Principle (USP) – Boddington’s Beer -Cream of Manchester - Complies

Note: This ad means “Whipping Cream” as the lads would quickly spot, even after many pints. It would work best as a conversation piece in a tavern.
In this case Boddington’s was not only creamy beer, but it was the first to advertise it, and it seemed to be a successful Glossary Link campaign.


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