Advertising Principles - Evidence-based principles

5.10.1 - Use positive innuendos when there is some basis – Nike - Complies

Note: A direct claim such as, “Nike shoes help Michael Jordan to jump high,” might lead to counter-arguing. Also, it might not be true. This ad uses an innuendo.
- Discussed in Persuasive Advertising, p. 129

© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.

Contact us with any suggestions here