Advertising Principles - Evidence-based principles

End of Chapter Questions

Check your answers against the Persuasive Advertising Book.

Give yourself a point for each answer that is correct in all respects. 

For self-certification, you could state that you have taken the exam and have been able to answer all questions properly.

All links below are in .xlsx 

Introduction

Types of Evidence 

Conditions  

Strategy

Information

Influence

Emotions

Mere Exposure

General Tactics

Resistance

Acceptance

Message

Attention

Media Specific Tactics

Still Media

Motion Media

Creativity

Evaluating Advertisements

Media Allocation

Reports

 

 


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