Educational Materials
Course Outline
Advertising
- one semester course at The Wharton School, Scott Armstrong
Learning by objectives
Skill Rating Sheet (
PDF
and
Excel
version) - a chart to rate mastery of techniques and concepts relevant to advertising.
Techniques and Concepts for Advertising
Mastery Chart for Advertising (
PDF
and
Excel
version) - a chart to rate mastery of techniques and concepts relevant to advertising; as described in the item above.
Applications Chart (
PDF
)
Exercises
What's Wrong with this Headline?
Bose Wave Radio Advertisement
(PDF)
Website Design
>
E-commerce Dictionary
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