Educational Materials

Course Outline

• Advertising - one semester course at The Wharton School, Scott Armstrong

Learning by objectives

• Skill Rating Sheet (PDF and Excel version) - a chart to rate mastery of techniques and concepts relevant to advertising.
• Techniques and Concepts for Advertising
• Mastery Chart for Advertising (PDF and Excel version) - a chart to rate mastery of techniques and concepts relevant to advertising; as described in the item above.
• Applications Chart (PDF)

Exercises

• What's Wrong with this Headline?
• Bose Wave Radio Advertisement (PDF)

Website Design>

• E-commerce Dictionary

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