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Advertising Principles News
New advertising course outline posted
Much time was spent over the summer to develop an improved course outline for advertising (28 sessions of 80 minutes). It is in Word so Instructors can modify it for their own use. Self-learners can use it at their own pace. For an average learner, the course should take 126 hours. Self-learners can do exactly the same course as students at the Wharton Schoolâ€“at no cost. Research has shown that Read More
All 17 lectures on AdPrin.com were revised
We spent about 160 hours this summer to improve all of the lectures. The major changes were to:
Commercial Illustrating a Principle
Principle - 2.5.1. Associate products with things that are favorable and relevant to the product - Violates
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Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials.
An appeal from J. Scott Armstrong
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The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Rui Du (Jessie): email@example.com