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Advertising Principles News
Commercial-a-day added to the main page.
“Commercial Illustrating a Principle” has been added Most of these commercials illustrate an excellent application of a single principle, while some illustrate a serious violation. In making these changes, we also fixed some bad links to the commercials. Visitors to this site are asked to suggest commercials that illustrate the application of principles. Read More
Links to all books listed on “Books on Advertising”
The Books on Advertising page now provides links to all books. In addition, the sections are now easier to access. These allow you to get a further description and to see the reviews. If we have omitted any relevant books (perhaps your book?) let me know. Scott Read MoreCommercial Illustrating a PrinciplePrinciple - 69.1 Consider negative advertising when there is only one major alternative to your brand, and it has serious shortcomings - supports Length - 0:30 For full-screen, click the black box next to the volume control.
Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials. Pass this commercial along to someone who might be interested. |
Principle of the day:9.5.1 Use a simple serif typeface when readability is important, and a simple sans serif typeface when legibility or scanning is important |
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