Advertising Principles News
Commercial-a-day added to the main page.
“Commercial Illustrating a Principle” has been added Most of these commercials illustrate an excellent application of a single principle, while some illustrate a serious violation. In making these changes, we also fixed some bad links to the commercials. Visitors to this site are asked to suggest commercials that illustrate the application of principles.Read More
Links to all books listed on “Books on Advertising”
The Books on Advertising page now provides links to all books. In addition, the sections are now easier to access. These allow you to get a further description and to see the reviews. If we have omitted any relevant books (perhaps your book?) let me know. ScottRead More
Commercial Illustrating a Principle
Principle - 2.5.1 Associate product with things that are favorable and relevant to the product. - Complies
Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials.
The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators.