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Aims: This evidence-based site summarizes empirical research on how to develop persuasive communications and how to test their persuasiveness. It provides specific advice on what to do in what situations. It explains why the principles work and provides evidence on their effectiveness. For more on the aims, see "Welcome."
Free Internet Course on Advertising now available on AdPrin.com
The syllabus is adapted from that used by Professor specified, you should be better able to design and evaluate persuasive advertising campaigns than would most practitioners with many years of experience. The reason is that this course uses evidence-based principles. For proof, see here.Read More
Principle - 2.5.1. Associate products with things that are favorable and relevant to the product - Complies
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Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials.
The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Rui Du (Jessie): email@example.com