Advertising Principles - Evidence-based principles


The Wharton School provided initial funding for the site. The Ehrenberg-Bass Institute at the University of South Australia currently provides partial support. To date, all royalties from the Persuasive Advertising book have been used to support this site, as have funds from Scott Armstrong’s research budget and his personal donations.

The Wharton School Marketing Department IT staff provides assistance as this site is used for advertising courses at Wharton. Kesten C. Green and I volunteer our time.

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