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A complete description of the principles has been published in Persuasive Advertising German Edition available |
Advertising PrinciplesAims: This evidence-based site summarizes empirical research on how to develop persuasive communications and how to test their persuasiveness. It provides specific advice on what to do in what situations. It explains why the principles work and provides evidence on their effectiveness. For more on the aims, see "Welcome." News
AdPrin lectures updated
All of the AdPrin lectures have now been updated for the Fall 2016 semester. Read More
A free version of the paper is now available
A free version of the paper Predictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method is now available for downloading. The study offers an empirical tool to predict the effectiveness of advertisements. If you would like to practice and get feedback from experts. Please use the training module here. Read MoreDaily CommercialPrinciple - 10.1.5. Make the closing scene relevant to the key message. - Violates Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials.
An appeal from J. Scott Armstrong |
Principle of the day:About AdPrin.comThe Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. Ideas for improving the site, please send to the Site Manager Rui Du (Jessie): ruidu@gse.upenn.edu
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