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Advertising Principles News
News: Are ads that follow evidence-based principles more effective?
The predictive validity of a persuasion principles index was tested using 96 pairs of print advertisements and associated recall data. Predictions based on ratings by self-trained novices were correct for 73% of the pairs, which is substantially better than guessing (50%). Predictions from unaided judgment by advertising experts (n=96) were correct for 55% of the pairs. Details are provided in the paper “Predictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method.” Read More
Test your Advertising I.Q fixed
Two glitches in the "Test your Advertising IQ" have been fixed. That said, there were no problems in the scoring. Read MoreCommercial Illustrating a PrinciplePrinciple - 8.8.1. Consider using humor for well-known, low-involvement products. - Violates Loading the player...
For full-screen, click the black box next to the volume control Each commercial was selected to illustrate a single principle. Some show commercials that comply with a principle; others show ones that violate a principle. They are in numerical order; so if you would like to find an earlier one, refer to the complete list of commercials. Pass this commercial along to someone who might be interested. |
Principle of the day:8.9.1 Use sex only when it has relevance to the product |
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