Advertising Principles - Evidence-based principles
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What's New? Publication date announced for Persuasive Advertising PDF   E-mail

After an incubation period of 16 years, Persuasive Advertising is scheduled for a release 7th July 2010 by Palgrave Macmillan. Here are the title page and Table of Contents.

 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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