Advertising Principles - Evidence-based principles
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New section added on “Evaluating Ad Proposals in the Real World” PDF   E-mail
For an insight to the real world of competing for advertising accounts, the classic account is Randall Rothenberg’s Where the suckers Moon: An Advertising Story. For a brief introduction see “Seducing these Men” in the new section on this site, Evaluating Ad Proposals in the Real World,
 

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7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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