Advertising Principles - Evidence-based principles
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Adprin Audit PDF   E-mail


AdPrin Audit: Changes have been made to clarify the instructions, simplify the rating procedure, correct errors and explain the outputs. In addition, it is now easier to compare two alternative ads.
 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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