Advertising Principles - Evidence-based principles
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Details on Persuasive Advertising have been released PDF   E-mail

Details on Persuasive Advertising have been released. These include contents, endorsements, some principles, and a sample of pages.
 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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