Advertising Principles - Evidence-based principles
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New Checklists for Oral Presentations PDF   E-mail

New checklists for oral presentations and written management reports were posted on the "Presenting Ad Proposals" page. They rely heavily on the evidence-based principles in the forthcoming Principles of Forecasting book.

 

Principle of the day:

7.4.1 Consider interesting writing

Test your
advertising IQ

A complete description of the principles has been published in Persuasive Advertising, June 2010.

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