Advertising Principles - Evidence-based principles
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Principle of the day has been added PDF   E-mail

See the "Principle of the day" in the right hand column. This draws upon the 194 principles from the Persuasive Advertising book, along with thumbnail descriptions.
 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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