Advertising Principles - Evidence-based principles
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Adprin Audit PDF   E-mail

The  AdPrin audit has been improved thanks to feedback from a user. To focus on  development it examines only one ad at a time.  Pop-up explanations are provided for the columns and rows, and a column is provided for comments. The diagnostics have been improved. This is still a Beta version so we look forward to more feedback on how it can better help you.

 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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