Advertising Principles - Evidence-based principles
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Research Depository added to the AdPrin site PDF   E-mail

We would like to post comparative ads that might be used to provide further testing and development of advertising principles. In addition, we offer a depository for researchers to provide details about data and methods in their published research, so as to encourage others to extend their research.
 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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