Media Selection

• How to analyze media investments: Five procedures for analyzing how much to invest in various media, with supporting links and references.
• Gardenburger: A case involving whatever advertising expenditures can be justified
• British Radio Advertising Bureau

Media Costs

• Estimating media costs- Standard rate and data note (available only in print form - Lippincott's Reference Desk)
• AdAge.com Fall 2002 Prime-Time TV Commercial Pricing Survey
• TNS Media Intelligence CRM report on "U.S. Advertising Market Exhibits Strong Growth in 2003" - (PDF)

Useful Media Sites

• AdMedia-Internet Advertising Resource Guide - Directory of Internet advertising sites including searchable advertising directories, advertising research sites, advertising organizations, advertising schools, and resources for the planning, development, and management of Internet advertisements.