Advertising Principles - Evidence-based principles
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Test your Adervisting IQ PDF   E-mail
How much do you know about persuading people through advertising? “Test your Advertising IQ” allows you to compare your answers against findings from experimental studies.
 

Principle of the day:

7.4.1 Consider interesting writing

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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