Advertisingprinciples.com was created by Professor Armstrong in 1999.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it J. Scott Armstrong, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it of the International Graduate School of Business & Ehrenberg-Bass Institute, University of South Australia.

Joined as a Director in 2008.