Advertising Principles - Evidence-based principles


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Chinese Version available

Quotes & Humor

Quotes

BrainyQuote
University of Texas at Austin; advertsing quotes to spice up your next presentation

 


Humor

Persuasion, according to Dave Barry

 

 

 

 

 


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