Advertising Principles - Evidence-based principles

TV commercials to illustrate principles

  • A new section has been added to the Educational Materials section of AdPrin.com. It contains commercials that illustrate advertising principles. The commercials will be linked to specific advertising principles. More commercials will be added in coming weeks.

Principle of the day:

9.4.6 Squeeze inter-letter spacing gently

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Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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