Advertising Principles - Evidence-based principles
Cialis
Advertising Links PDF   E-mail

Quick links to sections on this page

 

This page is presented as a list of advertising sites which you might find useful - it is not presented as a complete listing of advertising sites on the Web. Advertisingprinciples.com doesn't endorse any of the comments or conclusions on these sites.

General Sites

Advertising Associations and Research Centers

Magazines

Journals

Collections of Advertisements Awards in Advertising

  • ADDY Awards - Sponsored by the American Advertising Federation (AAF), the ADDY® Awards honor excellence in advertising. The competition begins with the 210 AAF member clubs. Local winners proceed to 14 regional competitions, and those winners proceed to the national finals. Starting in 2004, entries were accepted from entrants outside the U.S.
  • Art Directors Annual Web Award Competition - Internet marketing, advertising, PR and design professionals who want to improve the quality of advertising, marketing and promotion used to attract visitors to corporate websites.
  • Advertising Works . Awards for UK ad campaigns began in 1980. As of the 2002 Awards, there were 765 case histories.
  • Cannes Lions - The International Advertising Festival (Cannes) is located in London. During the Festival week, participants see around 5,000 commercials, 3,500 outdoor ads, 6,000 print ads, 1,200 websites, 900 online ads, 800 media solutions and 1,200 direct marketing entries.
  • Clio Awards - International advertising awards for TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.
  • EFFIE Awards - The New York American Marketing Association introduced the EFFIE Awards in 1968. It is a national award to recognize creative achievement in meeting advertising objectives.
  • Fiap - Hosted in Argentina, the Festival Iberoamericano de Publicidad was created in 1969. It includes Graphics, Radio, Television, Movie, audiovisual production techniques, Internet/Website, and Media Innovation.
  • The One Show - Annual festival with many categories.

Commentary

 

 

 

Principle of the day:

7.4.1 Consider interesting writing

Test your
advertising IQ

A complete description of the principles has been published in Persuasive Advertising, June 2010.

Translation tool

© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved. Web Design by Zoe Communications Ltd.

Visitors Counter, Since 14th April 2010 mod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_counter
This site is directed by J. Scott Armstrong.