Advertising Principles - Evidence-based principles
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Advertisingprinciples.com was created by:


Dr J. Scott Armstrong, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, and he has been a Director since that time.


Dr Kesten C. Green of the International Graduate School of Business & Ehrenberg-Bass Institute, University of South Australia, joined him in 2009 as co-director.
 

Principle of the day:

7.5.3 Be cautious in using a personal tone

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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