Advertising Principles - Evidence-based principles
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The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators. This site received a MERLOT Award for Exemplary Online Learning Resources as "Best Internet Site in Business Education for 2004'. We welcome contribuions for others.

 

 
 

Principle of the day:

7.5.3 Be cautious in using a personal tone

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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