Advertising Principles - Evidence-based principles
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Pass the Word PDF   E-mail

How about helping us "pass the word" about the Advertising Principles Website?

Just highlight the text below, then copy and paste it into your e-mail messages to your colleagues and acquaintances who would find this site interesting.

Might you be interested in the Advertising Principles web site?

The principles can be used to:

  • aid creativity in developing advertising campaigns

  • evaluate ads to determine which ad is most effective

  • show what actions can be taken to improve the ads

    The website is located at www.advertisingprinciples.com


 
 

Principle of the day:

7.4.1 Consider interesting writing

Test your
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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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