Advertising Principles - Evidence-based principles
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  • Suggestions for naming products or companies has been added to the site. Please make suggestions to This e-mail address is being protected from spambots. You need JavaScript enabled to view it on how to improve this process. (January 13, 2008)
  • Completed ongoing edits to the website. The website was officially unveiled to the public. (January 19, 2007).
  • All pages are now reformated to fit into new visual design. If you see any prevalent errors, please e-mail the This e-mail address is being protected from spambots. You need JavaScript enabled to view it . (December 10, 2006)
  • Major changes were made to the overall appearance and structure of the site to make it more visually appealing. Changes include:
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  • Research findings on creativity summarized in a December 2005 paper. Please let Scott Armstrong know if any research has been overlooked. (January 4, 2006)
  • An exercise, "What's wrong with this headline?' has been added to the Educational Materials section. There are 6 principles that are violated while an additional 13 are ignored. (November 18, 2005)
 

Principle of the day:

7.5.3 Be cautious in using a personal tone

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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