Advertising Principles - Evidence-based principles
Cialis
Oral Presentations: An Evidence-based Checklist PDF   E-mail
A new improved checklist has been added to the site. It makes use of evidence from the forthcoming Persuasive Advertising book. As a result, some of the guidelines may be surprising to you. The guidelines can be used for any management report where the intent is to persuade. [This is the Beta version of the checklist. Please send suggestions to Scott Armstrong].
 

Principle of the day:

7.5.3 Be cautious in using a personal tone

Test your
advertising IQ

A complete description of the principles has been published in Persuasive Advertising, June 2010.

Translation tool
© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved. Web Design by Zoe Communications Ltd.

Visitors Counter, Since 14th April 2010 mod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_counter
This site is directed by J. Scott Armstrong.