Advertising Principles - Evidence-based principles
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1 Lecture slides posted Friday, 03 September 2010
2 Techniques & Concepts for Advertising Monday, 16 August 2010
3 Fox News Sunday, 15 August 2010
4 News for the Commercials Sunday, 15 August 2010
5 Advertising FAQ's Monday, 02 August 2010
6 Test your Adervisting IQ Friday, 23 July 2010
7 Research Depository added to the AdPrin site Tuesday, 01 June 2010
8 Quotes & Humor Tuesday, 25 May 2010
9 Adprin Audit Wednesday, 12 May 2010
10 Principle of the day has been added Wednesday, 05 May 2010
11 New Checklists for Oral Presentations Saturday, 01 May 2010
12 Details on Persuasive Advertising have been released Saturday, 24 April 2010
13 Adprin Audit Monday, 19 April 2010
14 New section added on “Evaluating Ad Proposals in the Real World” Tuesday, 13 April 2010
15 What's New? Publication date announced for Persuasive Advertising Tuesday, 16 March 2010
16 New Video Tuesday, 16 February 2010
17 Ethical guidelines Tuesday, 26 January 2010
18 Checklist to Stimulate Creativity in Advertising Friday, 22 January 2010
19 Vintageadbrowser.com Monday, 11 January 2010
20 Advertising Audit Tool provided in new section on Evaluating Ads Tuesday, 22 December 2009
 
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Principle of the day:

7.5.3 Be cautious in using a personal tone

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advertising IQ

A complete description of the principles has been published in Persuasive Advertising, June 2010.

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