Advertising Principles - Evidence-based principles

Media Planning

Media Selection

Media Costs

Useful Media Sites

  • AdMedia A directory of Internet advertising sites including searchable advertising directories, advertising research sites, advertising organizations, advertising schools, and resources for the planning, development, and management of Internet advertisements.

Principle of the day:

5.12.1 Consider advertising a free trial or sample for products new to the target market

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A new pricing policy
Duration: 5mins
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Finalist for AMA’s 2011 Best Book in Marketing

A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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