Media Planning

Media Selection

• How to analyze media investments - Five procedures for analyzing how much to invest in various media, with supporting links and references.
• Gardenburger - A case involving whatever advertising expenditures can be justified
• Radio Advertising Bureau (UK)

Media Costs

• Estimating media costs - Standard rate and data notes (available only in print - Lippincott's Reference Desk)
• Fall 2002 Prime-Time TV Commercial Pricing Survey AdAge.com
• US Advertising Growth - TNS Media Intelligence CRM report, "U.S. Advertising Market Exhibits Strong Growth in 2003"

Useful Media Sites

• AdMedia A directory of Internet advertising sites including searchable advertising directories, advertising research sites, advertising organizations, advertising schools, and resources for the planning, development, and management of Internet advertisements.