Advertising Principles - Evidence-based principles

Media Planning

Media Selection

Media Costs

Useful Media Sites

  • AdMedia A directory of Internet advertising sites including searchable advertising directories, advertising research sites, advertising organizations, advertising schools, and resources for the planning, development, and management of Internet advertisements.


Principle of the day:

6.4.1 To aid understanding, use absolute numbers for small values and frequency rates for large values

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Exercise
Prices
A new pricing policy
Duration: 5mins
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A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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Objectives

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