Advertising Principles - Evidence-based principles

Media Planning

Media Selection


Media Costs


Useful Media Sites

  • AdMedia - A directory of Internet advertising sites including searchable advertising directories, advertising research sites, advertising organizations, advertising schools, and resources for the planning, development, and management of Internet advertisements.


Principle of the day:

6.9.1 Consider negative advertising when there is only one major alternative to your brand, that brand has serious shortcomings, and industry demand is not a key factor

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