Advertising Principles - Evidence-based principles

Media Planning

Media Selection


Media Costs


Useful Media Sites

  • AdMedia - A directory of Internet advertising sites including searchable advertising directories, advertising research sites, advertising organizations, advertising schools, and resources for the planning, development, and management of Internet advertisements.


Principle of the day:

10.3.1 Consider using music or sounds for low-involvement products, but not for high-involvement products with strong arguments

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Today's Exercise
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A complete description of the principles has
been published in Persuasive Advertising

German Edition available

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