Advertising Principles - Evidence-based principles

Letter F Test: Answer

The letter F appears six times:

FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS.

About half of the people get the correct answer.

In a group of MBAs, those with the correct answer were 87% confident, while those with incorrect answers were 93% confident. Generally, people are overconfident.

 

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