Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 1148
Recent Maintenance of 3191
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3957
Hyundai Super Bowl 2017 advertisement 1654
6 books that influence guru Robert Cialdini wants you to read 1149
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2538
Award for J. Scott Armstrong 1284
AdPrin lectures updated 1426
A free version of the paper is now available 1551
Predicting the effectiveness of alternative advertisements 1808
“Persuasive Reports Checklist” available on 1883
Revised “Self-certification Report" posted 1226
Persuasive Reports Checklist updated 1320
Revisions on the Checklist for Advertising Proposals 1386
Free Internet Course on Advertising now available on 1975
Email Subscription added to this site 1543 still number one 1591
New Design for 1470
Suggestions function repaired 1526
Suggestions function down 1535
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1600
Alain Elkann's Interview of Scott Armstrong 1550
Important checklists listed on the top menu bar 1423
Tools and Techniques Mastery Chart added 1511
Persuasion Principles Checklist for Creating Advertisements updated 1500
Persuasion Principles Audit Report: Sample Format updated 1521
Predictive Validity of Evidence-Based Persuasion Principles updated 1683
How to Select an Ad Agency: An Evidence-based Approach 1630
Dictionary repaired 1720
Software revision for “How to Select an Advertising Agency” 1893
New advertising course outline posted 2252
All 17 lectures on were revised 1637
“House Ad Project” added for classes or self-directed learners 1759
Persuasion Principles Checklist for Creating Advertisements introduced 2382
Why you should use checklists when you create advertisements 2907
Website Manager Announced 2091
The Gibberish papers: Evidence on the effects of clarity on persuasion 2018
Professor Armstrong's letter to John Wanamaker 2082
“AdPrin Audit” becomes “Persuasion Principles Audit” 2406
End-of-Chapter Questions added 2018
News: Are ads that follow evidence-based principles more effective? 1836
Test your Advertising I.Q fixed 2031
Broken Links Fixed 2538
Navigation Improved 2264
Commercial-a-day added to the main page. 2970
Links to all books listed on “Books on Advertising” 2527
New section added on “Essays” 2359
Advice to 2014 Super Bowl Advertisers 2082
AdPrin FAQ Updated 2378
All Lectures now Updated 2400
AdPrin Lectures Updated 2389
Happy New Year from 2248
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2274
Welcome to our re-launch! 2160
Weighted Persuasion Principles Audit available in major upgrade 2453
When does complex writing protect a person (or advertiser) with weak arguments? 2388
Searching for Sugar Man: Do nothing that distracts from a strong message. 2307
Upgrades to the page on Evaluating Ads 2085
Lectures on advertising research 2420
New Contributions 2560
Are ads that follow evidence-based principles more effective? 2631
Do mandatory disclosures help consumers? (Principle 7.13.1) 2397
Predicting which ads are more effective 3117
Report writer included on all versions of the AdPrin Audit 1934
Revised Lecture Slides 3406
Arrived in time for St. Patrick's Day 2857
Do mandatory disclaimers improve outcomes? 3091
Ads Illustrating Principles 3409
Corrections Page Added 3352
Revisions to the AdPrin Lectures completed 2877
Updated Course for 2012 2998
“New Contributions” replaces the Commentaries page 3332
AdPrin Audit - Report Writer 3270
AdPrin Audit has been updated 2886
Techniques for Advertising section has been revised. 2947
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3062
German translation available 3030
Google Ads removed from the AdPrin site 2977
The 2011 “Increase Diversity” Bake Sale 3303
AdPrin Audit updated again 2940
Revised instructions and self-training module for the AdPrin Audit 3219
106 exercises added to 3788
Lectures on Adprin 2646
All of the lecture slides have been updated 3653
New Still Ads Posted 4021
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6066
Looking for webcasts 4578
Working Papers 4883
Webcasts added to the commercials section 4718
How much confidence can you place on a given principle when creating an advertisement? 4738
Revised page: Evaluating agencies and proposals 5882
New page added: Commentaries on Evidence-based Advertising 4848
Suggested Outline for an Evidence-based Advertising Proposal 5662
Updated lectures posted 5365
More print ads to illustrate the principles 4000
Adprin Audit: Revised Version 6043
More Commercials that comply or violate 7471
New Section: Videos Related to Persuasion Principles 5382
Multiple choice/ true-false questions improved 10957
Improved lecture slides on the Educational Materials page 5477

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