Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 15
Recent Maintenance of 2246
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3636
Hyundai Super Bowl 2017 advertisement 1433
6 books that influence guru Robert Cialdini wants you to read 903
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1853
Award for J. Scott Armstrong 1067
AdPrin lectures updated 1178
A free version of the paper is now available 1285
Predicting the effectiveness of alternative advertisements 1598
“Persuasive Reports Checklist” available on 1661
Revised “Self-certification Report" posted 1042
Persuasive Reports Checklist updated 1095
Revisions on the Checklist for Advertising Proposals 1198
Free Internet Course on Advertising now available on 1718
Email Subscription added to this site 1322 still number one 1363
New Design for 1268
Suggestions function repaired 1303
Suggestions function down 1322
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1381
Alain Elkann's Interview of Scott Armstrong 1347
Important checklists listed on the top menu bar 1223
Tools and Techniques Mastery Chart added 1323
Persuasion Principles Checklist for Creating Advertisements updated 1308
Persuasion Principles Audit Report: Sample Format updated 1308
Predictive Validity of Evidence-Based Persuasion Principles updated 1479
How to Select an Ad Agency: An Evidence-based Approach 1425
Dictionary repaired 1507
Software revision for “How to Select an Advertising Agency” 1689
New advertising course outline posted 2016
All 17 lectures on were revised 1436
“House Ad Project” added for classes or self-directed learners 1550
Persuasion Principles Checklist for Creating Advertisements introduced 2074
Why you should use checklists when you create advertisements 2626
Website Manager Announced 1843
The Gibberish papers: Evidence on the effects of clarity on persuasion 1825
Professor Armstrong's letter to John Wanamaker 1882
“AdPrin Audit” becomes “Persuasion Principles Audit” 2146
End-of-Chapter Questions added 1821
News: Are ads that follow evidence-based principles more effective? 1642
Test your Advertising I.Q fixed 1802
Broken Links Fixed 2320
Navigation Improved 2057
Commercial-a-day added to the main page. 2777
Links to all books listed on “Books on Advertising” 2325
New section added on “Essays” 2147
Advice to 2014 Super Bowl Advertisers 1871
AdPrin FAQ Updated 2151
All Lectures now Updated 2180
AdPrin Lectures Updated 2171
Happy New Year from 2041
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2071
Welcome to our re-launch! 1967
Weighted Persuasion Principles Audit available in major upgrade 2242
When does complex writing protect a person (or advertiser) with weak arguments? 2151
Searching for Sugar Man: Do nothing that distracts from a strong message. 2098
Upgrades to the page on Evaluating Ads 1887
Lectures on advertising research 2214
New Contributions 2338
Are ads that follow evidence-based principles more effective? 2431
Do mandatory disclosures help consumers? (Principle 7.13.1) 2202
Predicting which ads are more effective 2937
Report writer included on all versions of the AdPrin Audit 1740
Revised Lecture Slides 3192
Arrived in time for St. Patrick's Day 2669
Do mandatory disclaimers improve outcomes? 2888
Ads Illustrating Principles 3202
Corrections Page Added 3138
Revisions to the AdPrin Lectures completed 2676
Updated Course for 2012 2811
“New Contributions” replaces the Commentaries page 3123
AdPrin Audit - Report Writer 3072
AdPrin Audit has been updated 2671
Techniques for Advertising section has been revised. 2738
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2863
German translation available 2819
Google Ads removed from the AdPrin site 2768
The 2011 “Increase Diversity” Bake Sale 3093
AdPrin Audit updated again 2724
Revised instructions and self-training module for the AdPrin Audit 3021
106 exercises added to 3588
Lectures on Adprin 2306
All of the lecture slides have been updated 3324
New Still Ads Posted 3633
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5672
Looking for webcasts 4068
Working Papers 4366
Webcasts added to the commercials section 4217
How much confidence can you place on a given principle when creating an advertisement? 4230
Revised page: Evaluating agencies and proposals 5383
New page added: Commentaries on Evidence-based Advertising 4345
Suggested Outline for an Evidence-based Advertising Proposal 5148
Updated lectures posted 4852
More print ads to illustrate the principles 3490
Adprin Audit: Revised Version 5508
More Commercials that comply or violate 6965
New Section: Videos Related to Persuasion Principles 4874
Multiple choice/ true-false questions improved 10450
Improved lecture slides on the Educational Materials page 4965

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