Advertising Principles - Evidence-based principles
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Recent Maintenance of 2063
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3471
Hyundai Super Bowl 2017 advertisement 1383
6 books that influence guru Robert Cialdini wants you to read 846
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1734
Award for J. Scott Armstrong 1007
AdPrin lectures updated 1121
A free version of the paper is now available 1228
Predicting the effectiveness of alternative advertisements 1554
“Persuasive Reports Checklist” available on 1610
Revised “Self-certification Report" posted 996
Persuasive Reports Checklist updated 1043
Revisions on the Checklist for Advertising Proposals 1154
Free Internet Course on Advertising now available on 1655
Email Subscription added to this site 1272 still number one 1308
New Design for 1223
Suggestions function repaired 1245
Suggestions function down 1269
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1322
Alain Elkann's Interview of Scott Armstrong 1303
Important checklists listed on the top menu bar 1178
Tools and Techniques Mastery Chart added 1283
Persuasion Principles Checklist for Creating Advertisements updated 1263
Persuasion Principles Audit Report: Sample Format updated 1265
Predictive Validity of Evidence-Based Persuasion Principles updated 1434
How to Select an Ad Agency: An Evidence-based Approach 1380
Dictionary repaired 1452
Software revision for “How to Select an Advertising Agency” 1648
New advertising course outline posted 1958
All 17 lectures on were revised 1395
“House Ad Project” added for classes or self-directed learners 1493
Persuasion Principles Checklist for Creating Advertisements introduced 2017
Why you should use checklists when you create advertisements 2566
Website Manager Announced 1780
The Gibberish papers: Evidence on the effects of clarity on persuasion 1780
Professor Armstrong's letter to John Wanamaker 1831
“AdPrin Audit” becomes “Persuasion Principles Audit” 2091
End-of-Chapter Questions added 1770
News: Are ads that follow evidence-based principles more effective? 1598
Test your Advertising I.Q fixed 1754
Broken Links Fixed 2255
Navigation Improved 1998
Commercial-a-day added to the main page. 2733
Links to all books listed on “Books on Advertising” 2280
New section added on “Essays” 2095
Advice to 2014 Super Bowl Advertisers 1827
AdPrin FAQ Updated 2091
All Lectures now Updated 2124
AdPrin Lectures Updated 2118
Happy New Year from 1985
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2025
Welcome to our re-launch! 1916
Weighted Persuasion Principles Audit available in major upgrade 2192
When does complex writing protect a person (or advertiser) with weak arguments? 2091
Searching for Sugar Man: Do nothing that distracts from a strong message. 2053
Upgrades to the page on Evaluating Ads 1841
Lectures on advertising research 2171
New Contributions 2277
Are ads that follow evidence-based principles more effective? 2388
Do mandatory disclosures help consumers? (Principle 7.13.1) 2156
Predicting which ads are more effective 2890
Report writer included on all versions of the AdPrin Audit 1694
Revised Lecture Slides 3136
Arrived in time for St. Patrick's Day 2625
Do mandatory disclaimers improve outcomes? 2846
Ads Illustrating Principles 3147
Corrections Page Added 3080
Revisions to the AdPrin Lectures completed 2635
Updated Course for 2012 2754
“New Contributions” replaces the Commentaries page 3085
AdPrin Audit - Report Writer 3012
AdPrin Audit has been updated 2613
Techniques for Advertising section has been revised. 2691
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2814
German translation available 2754
Google Ads removed from the AdPrin site 2716
The 2011 “Increase Diversity” Bake Sale 3043
AdPrin Audit updated again 2656
Revised instructions and self-training module for the AdPrin Audit 2977
106 exercises added to 3536
Lectures on Adprin 2248
All of the lecture slides have been updated 3254
New Still Ads Posted 3565
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5597
Looking for webcasts 3979
Working Papers 4265
Webcasts added to the commercials section 4122
How much confidence can you place on a given principle when creating an advertisement? 4143
Revised page: Evaluating agencies and proposals 5290
New page added: Commentaries on Evidence-based Advertising 4257
Suggested Outline for an Evidence-based Advertising Proposal 5056
Updated lectures posted 4747
More print ads to illustrate the principles 3398
Adprin Audit: Revised Version 5406
More Commercials that comply or violate 6871
New Section: Videos Related to Persuasion Principles 4779
Multiple choice/ true-false questions improved 10357
Improved lecture slides on the Educational Materials page 4871
Techniques for Advertising 6358

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