Advertising Principles - Evidence-based principles
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Recent Maintenance of 1383
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 2840
Hyundai Super Bowl 2017 advertisement 1234
6 books that influence guru Robert Cialdini wants you to read 662
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1331
Award for J. Scott Armstrong 833
AdPrin lectures updated 945
A free version of the paper is now available 1056
Predicting the effectiveness of alternative advertisements 1405
“Persuasive Reports Checklist” available on 1453
Revised “Self-certification Report" posted 858
Persuasive Reports Checklist updated 909
Revisions on the Checklist for Advertising Proposals 1032
Free Internet Course on Advertising now available on 1475
Email Subscription added to this site 1125 still number one 1126
New Design for 1097
Suggestions function repaired 1081
Suggestions function down 1081
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1128
Alain Elkann's Interview of Scott Armstrong 1174
Important checklists listed on the top menu bar 1047
Tools and Techniques Mastery Chart added 1160
Persuasion Principles Checklist for Creating Advertisements updated 1137
Persuasion Principles Audit Report: Sample Format updated 1122
Predictive Validity of Evidence-Based Persuasion Principles updated 1293
How to Select an Ad Agency: An Evidence-based Approach 1247
Dictionary repaired 1271
Software revision for “How to Select an Advertising Agency” 1517
New advertising course outline posted 1760
All 17 lectures on were revised 1269
“House Ad Project” added for classes or self-directed learners 1329
Persuasion Principles Checklist for Creating Advertisements introduced 1800
Why you should use checklists when you create advertisements 2346
Website Manager Announced 1610
The Gibberish papers: Evidence on the effects of clarity on persuasion 1641
Professor Armstrong's letter to John Wanamaker 1690
“AdPrin Audit” becomes “Persuasion Principles Audit” 1948
End-of-Chapter Questions added 1591
News: Are ads that follow evidence-based principles more effective? 1467
Test your Advertising I.Q fixed 1618
Broken Links Fixed 2072
Navigation Improved 1799
Commercial-a-day added to the main page. 2597
Links to all books listed on “Books on Advertising” 2141
New section added on “Essays” 1894
Advice to 2014 Super Bowl Advertisers 1693
AdPrin FAQ Updated 1925
All Lectures now Updated 1964
AdPrin Lectures Updated 1956
Happy New Year from 1823
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 1870
Welcome to our re-launch! 1783
Weighted Persuasion Principles Audit available in major upgrade 2058
When does complex writing protect a person (or advertiser) with weak arguments? 1919
Searching for Sugar Man: Do nothing that distracts from a strong message. 1897
Upgrades to the page on Evaluating Ads 1710
Lectures on advertising research 2024
New Contributions 2103
Are ads that follow evidence-based principles more effective? 2263
Do mandatory disclosures help consumers? (Principle 7.13.1) 2029
Predicting which ads are more effective 2765
Report writer included on all versions of the AdPrin Audit 1581
Revised Lecture Slides 2976
Arrived in time for St. Patrick's Day 2505
Do mandatory disclaimers improve outcomes? 2722
Ads Illustrating Principles 2983
Corrections Page Added 2929
Revisions to the AdPrin Lectures completed 2518
Updated Course for 2012 2597
“New Contributions” replaces the Commentaries page 2951
AdPrin Audit - Report Writer 2851
AdPrin Audit has been updated 2457
Techniques for Advertising section has been revised. 2558
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2698
German translation available 2591
Google Ads removed from the AdPrin site 2584
The 2011 “Increase Diversity” Bake Sale 2905
AdPrin Audit updated again 2503
Revised instructions and self-training module for the AdPrin Audit 2832
106 exercises added to 3419
Lectures on Adprin 2089
All of the lecture slides have been updated 3062
New Still Ads Posted 3369
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5326
Looking for webcasts 3675
Working Papers 3894
Webcasts added to the commercials section 3793
How much confidence can you place on a given principle when creating an advertisement? 3808
Revised page: Evaluating agencies and proposals 4948
New page added: Commentaries on Evidence-based Advertising 3921
Suggested Outline for an Evidence-based Advertising Proposal 4718
Updated lectures posted 4380
More print ads to illustrate the principles 3058
Adprin Audit: Revised Version 5023
More Commercials that comply or violate 6539
New Section: Videos Related to Persuasion Principles 4442
Multiple choice/ true-false questions improved 10031
Improved lecture slides on the Educational Materials page 4535
Techniques for Advertising 5966

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