Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 350
Recent Maintenance of 2495
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3701
Hyundai Super Bowl 2017 advertisement 1477
6 books that influence guru Robert Cialdini wants you to read 948
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1978
Award for J. Scott Armstrong 1109
AdPrin lectures updated 1218
A free version of the paper is now available 1338
Predicting the effectiveness of alternative advertisements 1642
“Persuasive Reports Checklist” available on 1712
Revised “Self-certification Report" posted 1080
Persuasive Reports Checklist updated 1139
Revisions on the Checklist for Advertising Proposals 1241
Free Internet Course on Advertising now available on 1768
Email Subscription added to this site 1372 still number one 1408
New Design for 1309
Suggestions function repaired 1354
Suggestions function down 1369
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1433
Alain Elkann's Interview of Scott Armstrong 1387
Important checklists listed on the top menu bar 1267
Tools and Techniques Mastery Chart added 1361
Persuasion Principles Checklist for Creating Advertisements updated 1349
Persuasion Principles Audit Report: Sample Format updated 1348
Predictive Validity of Evidence-Based Persuasion Principles updated 1526
How to Select an Ad Agency: An Evidence-based Approach 1468
Dictionary repaired 1552
Software revision for “How to Select an Advertising Agency” 1732
New advertising course outline posted 2069
All 17 lectures on were revised 1477
“House Ad Project” added for classes or self-directed learners 1593
Persuasion Principles Checklist for Creating Advertisements introduced 2141
Why you should use checklists when you create advertisements 2679
Website Manager Announced 1899
The Gibberish papers: Evidence on the effects of clarity on persuasion 1871
Professor Armstrong's letter to John Wanamaker 1927
“AdPrin Audit” becomes “Persuasion Principles Audit” 2207
End-of-Chapter Questions added 1863
News: Are ads that follow evidence-based principles more effective? 1687
Test your Advertising I.Q fixed 1853
Broken Links Fixed 2365
Navigation Improved 2101
Commercial-a-day added to the main page. 2825
Links to all books listed on “Books on Advertising” 2365
New section added on “Essays” 2194
Advice to 2014 Super Bowl Advertisers 1920
AdPrin FAQ Updated 2202
All Lectures now Updated 2231
AdPrin Lectures Updated 2226
Happy New Year from 2089
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2119
Welcome to our re-launch! 2016
Weighted Persuasion Principles Audit available in major upgrade 2289
When does complex writing protect a person (or advertiser) with weak arguments? 2206
Searching for Sugar Man: Do nothing that distracts from a strong message. 2149
Upgrades to the page on Evaluating Ads 1932
Lectures on advertising research 2264
New Contributions 2386
Are ads that follow evidence-based principles more effective? 2476
Do mandatory disclosures help consumers? (Principle 7.13.1) 2244
Predicting which ads are more effective 2977
Report writer included on all versions of the AdPrin Audit 1787
Revised Lecture Slides 3247
Arrived in time for St. Patrick's Day 2714
Do mandatory disclaimers improve outcomes? 2937
Ads Illustrating Principles 3256
Corrections Page Added 3197
Revisions to the AdPrin Lectures completed 2730
Updated Course for 2012 2865
“New Contributions” replaces the Commentaries page 3178
AdPrin Audit - Report Writer 3123
AdPrin Audit has been updated 2721
Techniques for Advertising section has been revised. 2797
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2916
German translation available 2877
Google Ads removed from the AdPrin site 2824
The 2011 “Increase Diversity” Bake Sale 3153
AdPrin Audit updated again 2780
Revised instructions and self-training module for the AdPrin Audit 3076
106 exercises added to 3643
Lectures on Adprin 2403
All of the lecture slides have been updated 3422
New Still Ads Posted 3751
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5785
Looking for webcasts 4229
Working Papers 4524
Webcasts added to the commercials section 4374
How much confidence can you place on a given principle when creating an advertisement? 4392
Revised page: Evaluating agencies and proposals 5541
New page added: Commentaries on Evidence-based Advertising 4505
Suggested Outline for an Evidence-based Advertising Proposal 5314
Updated lectures posted 5018
More print ads to illustrate the principles 3651
Adprin Audit: Revised Version 5674
More Commercials that comply or violate 7127
New Section: Videos Related to Persuasion Principles 5032
Multiple choice/ true-false questions improved 10610
Improved lecture slides on the Educational Materials page 5127

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