Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 1367
Recent Maintenance of 3402
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4033
Hyundai Super Bowl 2017 advertisement 1706
6 books that influence guru Robert Cialdini wants you to read 1204
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2682
Award for J. Scott Armstrong 1343
AdPrin lectures updated 1488
A free version of the paper is now available 1614
Predicting the effectiveness of alternative advertisements 1859
“Persuasive Reports Checklist” available on 1942
Revised “Self-certification Report" posted 1274
Persuasive Reports Checklist updated 1373
Revisions on the Checklist for Advertising Proposals 1439
Free Internet Course on Advertising now available on 2028
Email Subscription added to this site 1602 still number one 1640
New Design for 1518
Suggestions function repaired 1576
Suggestions function down 1585
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1656
Alain Elkann's Interview of Scott Armstrong 1605
Important checklists listed on the top menu bar 1476
Tools and Techniques Mastery Chart added 1569
Persuasion Principles Checklist for Creating Advertisements updated 1543
Persuasion Principles Audit Report: Sample Format updated 1572
Predictive Validity of Evidence-Based Persuasion Principles updated 1732
How to Select an Ad Agency: An Evidence-based Approach 1679
Dictionary repaired 1778
Software revision for “How to Select an Advertising Agency” 1941
New advertising course outline posted 2306
All 17 lectures on were revised 1683
“House Ad Project” added for classes or self-directed learners 1807
Persuasion Principles Checklist for Creating Advertisements introduced 2454
Why you should use checklists when you create advertisements 2979
Website Manager Announced 2154
The Gibberish papers: Evidence on the effects of clarity on persuasion 2069
Professor Armstrong's letter to John Wanamaker 2134
“AdPrin Audit” becomes “Persuasion Principles Audit” 2466
End-of-Chapter Questions added 2063
News: Are ads that follow evidence-based principles more effective? 1883
Test your Advertising I.Q fixed 2083
Broken Links Fixed 2596
Navigation Improved 2320
Commercial-a-day added to the main page. 3022
Links to all books listed on “Books on Advertising” 2575
New section added on “Essays” 2420
Advice to 2014 Super Bowl Advertisers 2133
AdPrin FAQ Updated 2432
All Lectures now Updated 2452
AdPrin Lectures Updated 2439
Happy New Year from 2285
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2325
Welcome to our re-launch! 2212
Weighted Persuasion Principles Audit available in major upgrade 2502
When does complex writing protect a person (or advertiser) with weak arguments? 2452
Searching for Sugar Man: Do nothing that distracts from a strong message. 2355
Upgrades to the page on Evaluating Ads 2128
Lectures on advertising research 2473
New Contributions 2610
Are ads that follow evidence-based principles more effective? 2675
Do mandatory disclosures help consumers? (Principle 7.13.1) 2437
Predicting which ads are more effective 3161
Report writer included on all versions of the AdPrin Audit 1971
Revised Lecture Slides 3456
Arrived in time for St. Patrick's Day 2908
Do mandatory disclaimers improve outcomes? 3139
Ads Illustrating Principles 3455
Corrections Page Added 3402
Revisions to the AdPrin Lectures completed 2928
Updated Course for 2012 3037
“New Contributions” replaces the Commentaries page 3376
AdPrin Audit - Report Writer 3312
AdPrin Audit has been updated 2924
Techniques for Advertising section has been revised. 2991
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3102
German translation available 3081
Google Ads removed from the AdPrin site 3020
The 2011 “Increase Diversity” Bake Sale 3344
AdPrin Audit updated again 2986
Revised instructions and self-training module for the AdPrin Audit 3254
106 exercises added to 3823
Lectures on Adprin 2720
All of the lecture slides have been updated 3716
New Still Ads Posted 4095
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6139
Looking for webcasts 4664
Working Papers 4967
Webcasts added to the commercials section 4796
How much confidence can you place on a given principle when creating an advertisement? 4824
Revised page: Evaluating agencies and proposals 5960
New page added: Commentaries on Evidence-based Advertising 4935
Suggested Outline for an Evidence-based Advertising Proposal 5749
Updated lectures posted 5448
More print ads to illustrate the principles 4086
Adprin Audit: Revised Version 6129
More Commercials that comply or violate 7550
New Section: Videos Related to Persuasion Principles 5464
Multiple choice/ true-false questions improved 11041
Improved lecture slides on the Educational Materials page 5561

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