Advertising Principles - Evidence-based principles
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Recent Maintenance of 1890
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3300
Hyundai Super Bowl 2017 advertisement 1335
6 books that influence guru Robert Cialdini wants you to read 797
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1625
Award for J. Scott Armstrong 958
AdPrin lectures updated 1069
A free version of the paper is now available 1176
Predicting the effectiveness of alternative advertisements 1499
“Persuasive Reports Checklist” available on 1555
Revised “Self-certification Report" posted 953
Persuasive Reports Checklist updated 1004
Revisions on the Checklist for Advertising Proposals 1117
Free Internet Course on Advertising now available on 1591
Email Subscription added to this site 1229 still number one 1252
New Design for 1188
Suggestions function repaired 1198
Suggestions function down 1214
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1268
Alain Elkann's Interview of Scott Armstrong 1265
Important checklists listed on the top menu bar 1139
Tools and Techniques Mastery Chart added 1248
Persuasion Principles Checklist for Creating Advertisements updated 1222
Persuasion Principles Audit Report: Sample Format updated 1209
Predictive Validity of Evidence-Based Persuasion Principles updated 1395
How to Select an Ad Agency: An Evidence-based Approach 1340
Dictionary repaired 1390
Software revision for “How to Select an Advertising Agency” 1605
New advertising course outline posted 1903
All 17 lectures on were revised 1359
“House Ad Project” added for classes or self-directed learners 1441
Persuasion Principles Checklist for Creating Advertisements introduced 1945
Why you should use checklists when you create advertisements 2497
Website Manager Announced 1727
The Gibberish papers: Evidence on the effects of clarity on persuasion 1730
Professor Armstrong's letter to John Wanamaker 1779
“AdPrin Audit” becomes “Persuasion Principles Audit” 2040
End-of-Chapter Questions added 1705
News: Are ads that follow evidence-based principles more effective? 1557
Test your Advertising I.Q fixed 1709
Broken Links Fixed 2201
Navigation Improved 1912
Commercial-a-day added to the main page. 2694
Links to all books listed on “Books on Advertising” 2231
New section added on “Essays” 2017
Advice to 2014 Super Bowl Advertisers 1786
AdPrin FAQ Updated 2044
All Lectures now Updated 2072
AdPrin Lectures Updated 2063
Happy New Year from 1930
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 1982
Welcome to our re-launch! 1874
Weighted Persuasion Principles Audit available in major upgrade 2148
When does complex writing protect a person (or advertiser) with weak arguments? 2034
Searching for Sugar Man: Do nothing that distracts from a strong message. 2004
Upgrades to the page on Evaluating Ads 1797
Lectures on advertising research 2123
New Contributions 2221
Are ads that follow evidence-based principles more effective? 2352
Do mandatory disclosures help consumers? (Principle 7.13.1) 2121
Predicting which ads are more effective 2852
Report writer included on all versions of the AdPrin Audit 1659
Revised Lecture Slides 3083
Arrived in time for St. Patrick's Day 2585
Do mandatory disclaimers improve outcomes? 2806
Ads Illustrating Principles 3094
Corrections Page Added 3028
Revisions to the AdPrin Lectures completed 2599
Updated Course for 2012 2702
“New Contributions” replaces the Commentaries page 3040
AdPrin Audit - Report Writer 2954
AdPrin Audit has been updated 2562
Techniques for Advertising section has been revised. 2644
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2776
German translation available 2702
Google Ads removed from the AdPrin site 2680
The 2011 “Increase Diversity” Bake Sale 3000
AdPrin Audit updated again 2608
Revised instructions and self-training module for the AdPrin Audit 2920
106 exercises added to 3499
Lectures on Adprin 2198
All of the lecture slides have been updated 3205
New Still Ads Posted 3511
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5535
Looking for webcasts 3907
Working Papers 4175
Webcasts added to the commercials section 4044
How much confidence can you place on a given principle when creating an advertisement? 4061
Revised page: Evaluating agencies and proposals 5199
New page added: Commentaries on Evidence-based Advertising 4173
Suggested Outline for an Evidence-based Advertising Proposal 4972
Updated lectures posted 4655
More print ads to illustrate the principles 3318
Adprin Audit: Revised Version 5313
More Commercials that comply or violate 6797
New Section: Videos Related to Persuasion Principles 4699
Multiple choice/ true-false questions improved 10285
Improved lecture slides on the Educational Materials page 4785
Techniques for Advertising 6255

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