Advertising Principles - Evidence-based principles
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Recent Maintenance of 1627
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3058
Hyundai Super Bowl 2017 advertisement 1280
6 books that influence guru Robert Cialdini wants you to read 715
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1477
Award for J. Scott Armstrong 892
AdPrin lectures updated 999
A free version of the paper is now available 1108
Predicting the effectiveness of alternative advertisements 1446
“Persuasive Reports Checklist” available on 1499
Revised “Self-certification Report" posted 899
Persuasive Reports Checklist updated 951
Revisions on the Checklist for Advertising Proposals 1067
Free Internet Course on Advertising now available on 1527
Email Subscription added to this site 1174 still number one 1188
New Design for 1134
Suggestions function repaired 1131
Suggestions function down 1134
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1196
Alain Elkann's Interview of Scott Armstrong 1213
Important checklists listed on the top menu bar 1087
Tools and Techniques Mastery Chart added 1196
Persuasion Principles Checklist for Creating Advertisements updated 1171
Persuasion Principles Audit Report: Sample Format updated 1158
Predictive Validity of Evidence-Based Persuasion Principles updated 1340
How to Select an Ad Agency: An Evidence-based Approach 1289
Dictionary repaired 1320
Software revision for “How to Select an Advertising Agency” 1554
New advertising course outline posted 1821
All 17 lectures on were revised 1308
“House Ad Project” added for classes or self-directed learners 1383
Persuasion Principles Checklist for Creating Advertisements introduced 1867
Why you should use checklists when you create advertisements 2412
Website Manager Announced 1664
The Gibberish papers: Evidence on the effects of clarity on persuasion 1682
Professor Armstrong's letter to John Wanamaker 1730
“AdPrin Audit” becomes “Persuasion Principles Audit” 1989
End-of-Chapter Questions added 1642
News: Are ads that follow evidence-based principles more effective? 1504
Test your Advertising I.Q fixed 1654
Broken Links Fixed 2129
Navigation Improved 1851
Commercial-a-day added to the main page. 2638
Links to all books listed on “Books on Advertising” 2180
New section added on “Essays” 1950
Advice to 2014 Super Bowl Advertisers 1735
AdPrin FAQ Updated 1978
All Lectures now Updated 2013
AdPrin Lectures Updated 2004
Happy New Year from 1871
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 1926
Welcome to our re-launch! 1824
Weighted Persuasion Principles Audit available in major upgrade 2096
When does complex writing protect a person (or advertiser) with weak arguments? 1967
Searching for Sugar Man: Do nothing that distracts from a strong message. 1946
Upgrades to the page on Evaluating Ads 1748
Lectures on advertising research 2070
New Contributions 2156
Are ads that follow evidence-based principles more effective? 2302
Do mandatory disclosures help consumers? (Principle 7.13.1) 2068
Predicting which ads are more effective 2804
Report writer included on all versions of the AdPrin Audit 1615
Revised Lecture Slides 3029
Arrived in time for St. Patrick's Day 2541
Do mandatory disclaimers improve outcomes? 2760
Ads Illustrating Principles 3033
Corrections Page Added 2976
Revisions to the AdPrin Lectures completed 2552
Updated Course for 2012 2647
“New Contributions” replaces the Commentaries page 2991
AdPrin Audit - Report Writer 2896
AdPrin Audit has been updated 2503
Techniques for Advertising section has been revised. 2598
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2732
German translation available 2641
Google Ads removed from the AdPrin site 2627
The 2011 “Increase Diversity” Bake Sale 2946
AdPrin Audit updated again 2547
Revised instructions and self-training module for the AdPrin Audit 2874
106 exercises added to 3457
Lectures on Adprin 2136
All of the lecture slides have been updated 3127
New Still Ads Posted 3431
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5420
Looking for webcasts 3785
Working Papers 4024
Webcasts added to the commercials section 3905
How much confidence can you place on a given principle when creating an advertisement? 3919
Revised page: Evaluating agencies and proposals 5063
New page added: Commentaries on Evidence-based Advertising 4035
Suggested Outline for an Evidence-based Advertising Proposal 4832
Updated lectures posted 4506
More print ads to illustrate the principles 3175
Adprin Audit: Revised Version 5161
More Commercials that comply or violate 6658
New Section: Videos Related to Persuasion Principles 4558
Multiple choice/ true-false questions improved 10146
Improved lecture slides on the Educational Materials page 4648
Techniques for Advertising 6098

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