Advertising Principles - Evidence-based principles
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Recent Maintenance of 982
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 2444
Hyundai Super Bowl 2017 advertisement 1158
6 books that influence guru Robert Cialdini wants you to read 576
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 1112
Award for J. Scott Armstrong 737
AdPrin lectures updated 869
A free version of the paper is now available 962
Predicting the effectiveness of alternative advertisements 1331
“Persuasive Reports Checklist” available on 1360
Revised “Self-certification Report" posted 781
Persuasive Reports Checklist updated 830
Revisions on the Checklist for Advertising Proposals 959
Free Internet Course on Advertising now available on 1369
Email Subscription added to this site 1047 still number one 1029
New Design for 1029
Suggestions function repaired 983
Suggestions function down 977
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1039
Alain Elkann's Interview of Scott Armstrong 1103
Important checklists listed on the top menu bar 977
Tools and Techniques Mastery Chart added 1093
Persuasion Principles Checklist for Creating Advertisements updated 1068
Persuasion Principles Audit Report: Sample Format updated 1051
Predictive Validity of Evidence-Based Persuasion Principles updated 1219
How to Select an Ad Agency: An Evidence-based Approach 1176
Dictionary repaired 1178
Software revision for “How to Select an Advertising Agency” 1441
New advertising course outline posted 1673
All 17 lectures on were revised 1201
“House Ad Project” added for classes or self-directed learners 1235
Persuasion Principles Checklist for Creating Advertisements introduced 1703
Why you should use checklists when you create advertisements 2255
Website Manager Announced 1514
The Gibberish papers: Evidence on the effects of clarity on persuasion 1570
Professor Armstrong's letter to John Wanamaker 1620
“AdPrin Audit” becomes “Persuasion Principles Audit” 1878
End-of-Chapter Questions added 1499
News: Are ads that follow evidence-based principles more effective? 1398
Test your Advertising I.Q fixed 1547
Broken Links Fixed 1978
Navigation Improved 1708
Commercial-a-day added to the main page. 2526
Links to all books listed on “Books on Advertising” 2062
New section added on “Essays” 1795
Advice to 2014 Super Bowl Advertisers 1626
AdPrin FAQ Updated 1829
All Lectures now Updated 1870
AdPrin Lectures Updated 1865
Happy New Year from 1729
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 1793
Welcome to our re-launch! 1711
Weighted Persuasion Principles Audit available in major upgrade 1989
When does complex writing protect a person (or advertiser) with weak arguments? 1844
Searching for Sugar Man: Do nothing that distracts from a strong message. 1828
Upgrades to the page on Evaluating Ads 1638
Lectures on advertising research 1951
New Contributions 2009
Are ads that follow evidence-based principles more effective? 2195
Do mandatory disclosures help consumers? (Principle 7.13.1) 1958
Predicting which ads are more effective 2698
Report writer included on all versions of the AdPrin Audit 1520
Revised Lecture Slides 2887
Arrived in time for St. Patrick's Day 2436
Do mandatory disclaimers improve outcomes? 2656
Ads Illustrating Principles 2886
Corrections Page Added 2837
Revisions to the AdPrin Lectures completed 2447
Updated Course for 2012 2501
“New Contributions” replaces the Commentaries page 2878
AdPrin Audit - Report Writer 2752
AdPrin Audit has been updated 2360
Techniques for Advertising section has been revised. 2482
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2624
German translation available 2492
Google Ads removed from the AdPrin site 2509
The 2011 “Increase Diversity” Bake Sale 2832
AdPrin Audit updated again 2408
Revised instructions and self-training module for the AdPrin Audit 2752
106 exercises added to 3347
Lectures on Adprin 1993
All of the lecture slides have been updated 2925
New Still Ads Posted 3230
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5126
Looking for webcasts 3450
Working Papers 3603
Webcasts added to the commercials section 3529
How much confidence can you place on a given principle when creating an advertisement? 3546
Revised page: Evaluating agencies and proposals 4682
New page added: Commentaries on Evidence-based Advertising 3656
Suggested Outline for an Evidence-based Advertising Proposal 4446
Updated lectures posted 4090
More print ads to illustrate the principles 2788
Adprin Audit: Revised Version 4733
More Commercials that comply or violate 6273
New Section: Videos Related to Persuasion Principles 4176
Multiple choice/ true-false questions improved 9768
Improved lecture slides on the Educational Materials page 4270
Techniques for Advertising 5676

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