Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 600
Recent Maintenance of 2714
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3779
Hyundai Super Bowl 2017 advertisement 1541
6 books that influence guru Robert Cialdini wants you to read 1015
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2131
Award for J. Scott Armstrong 1168
AdPrin lectures updated 1283
A free version of the paper is now available 1403
Predicting the effectiveness of alternative advertisements 1698
“Persuasive Reports Checklist” available on 1768
Revised “Self-certification Report" posted 1131
Persuasive Reports Checklist updated 1197
Revisions on the Checklist for Advertising Proposals 1289
Free Internet Course on Advertising now available on 1833
Email Subscription added to this site 1427 still number one 1465
New Design for 1364
Suggestions function repaired 1414
Suggestions function down 1426
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1486
Alain Elkann's Interview of Scott Armstrong 1436
Important checklists listed on the top menu bar 1322
Tools and Techniques Mastery Chart added 1413
Persuasion Principles Checklist for Creating Advertisements updated 1399
Persuasion Principles Audit Report: Sample Format updated 1407
Predictive Validity of Evidence-Based Persuasion Principles updated 1580
How to Select an Ad Agency: An Evidence-based Approach 1523
Dictionary repaired 1609
Software revision for “How to Select an Advertising Agency” 1791
New advertising course outline posted 2133
All 17 lectures on were revised 1531
“House Ad Project” added for classes or self-directed learners 1652
Persuasion Principles Checklist for Creating Advertisements introduced 2213
Why you should use checklists when you create advertisements 2749
Website Manager Announced 1960
The Gibberish papers: Evidence on the effects of clarity on persuasion 1922
Professor Armstrong's letter to John Wanamaker 1977
“AdPrin Audit” becomes “Persuasion Principles Audit” 2267
End-of-Chapter Questions added 1920
News: Are ads that follow evidence-based principles more effective? 1739
Test your Advertising I.Q fixed 1908
Broken Links Fixed 2423
Navigation Improved 2155
Commercial-a-day added to the main page. 2876
Links to all books listed on “Books on Advertising” 2422
New section added on “Essays” 2247
Advice to 2014 Super Bowl Advertisers 1970
AdPrin FAQ Updated 2262
All Lectures now Updated 2291
AdPrin Lectures Updated 2283
Happy New Year from 2140
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2171
Welcome to our re-launch! 2060
Weighted Persuasion Principles Audit available in major upgrade 2338
When does complex writing protect a person (or advertiser) with weak arguments? 2259
Searching for Sugar Man: Do nothing that distracts from a strong message. 2199
Upgrades to the page on Evaluating Ads 1982
Lectures on advertising research 2310
New Contributions 2441
Are ads that follow evidence-based principles more effective? 2526
Do mandatory disclosures help consumers? (Principle 7.13.1) 2292
Predicting which ads are more effective 3020
Report writer included on all versions of the AdPrin Audit 1831
Revised Lecture Slides 3301
Arrived in time for St. Patrick's Day 2757
Do mandatory disclaimers improve outcomes? 2982
Ads Illustrating Principles 3306
Corrections Page Added 3244
Revisions to the AdPrin Lectures completed 2775
Updated Course for 2012 2912
“New Contributions” replaces the Commentaries page 3225
AdPrin Audit - Report Writer 3169
AdPrin Audit has been updated 2772
Techniques for Advertising section has been revised. 2843
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2962
German translation available 2930
Google Ads removed from the AdPrin site 2872
The 2011 “Increase Diversity” Bake Sale 3201
AdPrin Audit updated again 2832
Revised instructions and self-training module for the AdPrin Audit 3121
106 exercises added to 3689
Lectures on Adprin 2487
All of the lecture slides have been updated 3494
New Still Ads Posted 3837
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5877
Looking for webcasts 4346
Working Papers 4650
Webcasts added to the commercials section 4492
How much confidence can you place on a given principle when creating an advertisement? 4511
Revised page: Evaluating agencies and proposals 5655
New page added: Commentaries on Evidence-based Advertising 4622
Suggested Outline for an Evidence-based Advertising Proposal 5430
Updated lectures posted 5140
More print ads to illustrate the principles 3769
Adprin Audit: Revised Version 5796
More Commercials that comply or violate 7243
New Section: Videos Related to Persuasion Principles 5150
Multiple choice/ true-false questions improved 10729
Improved lecture slides on the Educational Materials page 5247

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