Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 776
Recent Maintenance of 2891
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3839
Hyundai Super Bowl 2017 advertisement 1576
6 books that influence guru Robert Cialdini wants you to read 1064
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2289
Award for J. Scott Armstrong 1202
AdPrin lectures updated 1328
A free version of the paper is now available 1438
Predicting the effectiveness of alternative advertisements 1730
“Persuasive Reports Checklist” available on 1804
Revised “Self-certification Report" posted 1161
Persuasive Reports Checklist updated 1233
Revisions on the Checklist for Advertising Proposals 1317
Free Internet Course on Advertising now available on 1882
Email Subscription added to this site 1465 still number one 1501
New Design for 1397
Suggestions function repaired 1447
Suggestions function down 1462
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1522
Alain Elkann's Interview of Scott Armstrong 1473
Important checklists listed on the top menu bar 1354
Tools and Techniques Mastery Chart added 1441
Persuasion Principles Checklist for Creating Advertisements updated 1432
Persuasion Principles Audit Report: Sample Format updated 1447
Predictive Validity of Evidence-Based Persuasion Principles updated 1611
How to Select an Ad Agency: An Evidence-based Approach 1559
Dictionary repaired 1636
Software revision for “How to Select an Advertising Agency” 1822
New advertising course outline posted 2171
All 17 lectures on were revised 1560
“House Ad Project” added for classes or self-directed learners 1680
Persuasion Principles Checklist for Creating Advertisements introduced 2252
Why you should use checklists when you create advertisements 2796
Website Manager Announced 1997
The Gibberish papers: Evidence on the effects of clarity on persuasion 1944
Professor Armstrong's letter to John Wanamaker 2011
“AdPrin Audit” becomes “Persuasion Principles Audit” 2318
End-of-Chapter Questions added 1949
News: Are ads that follow evidence-based principles more effective? 1767
Test your Advertising I.Q fixed 1952
Broken Links Fixed 2452
Navigation Improved 2187
Commercial-a-day added to the main page. 2903
Links to all books listed on “Books on Advertising” 2452
New section added on “Essays” 2282
Advice to 2014 Super Bowl Advertisers 2002
AdPrin FAQ Updated 2292
All Lectures now Updated 2324
AdPrin Lectures Updated 2316
Happy New Year from 2171
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2201
Welcome to our re-launch! 2091
Weighted Persuasion Principles Audit available in major upgrade 2377
When does complex writing protect a person (or advertiser) with weak arguments? 2300
Searching for Sugar Man: Do nothing that distracts from a strong message. 2239
Upgrades to the page on Evaluating Ads 2014
Lectures on advertising research 2344
New Contributions 2482
Are ads that follow evidence-based principles more effective? 2559
Do mandatory disclosures help consumers? (Principle 7.13.1) 2327
Predicting which ads are more effective 3047
Report writer included on all versions of the AdPrin Audit 1861
Revised Lecture Slides 3335
Arrived in time for St. Patrick's Day 2786
Do mandatory disclaimers improve outcomes? 3016
Ads Illustrating Principles 3335
Corrections Page Added 3277
Revisions to the AdPrin Lectures completed 2807
Updated Course for 2012 2938
“New Contributions” replaces the Commentaries page 3261
AdPrin Audit - Report Writer 3196
AdPrin Audit has been updated 2805
Techniques for Advertising section has been revised. 2876
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 2993
German translation available 2963
Google Ads removed from the AdPrin site 2900
The 2011 “Increase Diversity” Bake Sale 3229
AdPrin Audit updated again 2867
Revised instructions and self-training module for the AdPrin Audit 3149
106 exercises added to 3718
Lectures on Adprin 2542
All of the lecture slides have been updated 3549
New Still Ads Posted 3902
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 5945
Looking for webcasts 4432
Working Papers 4733
Webcasts added to the commercials section 4575
How much confidence can you place on a given principle when creating an advertisement? 4593
Revised page: Evaluating agencies and proposals 5740
New page added: Commentaries on Evidence-based Advertising 4706
Suggested Outline for an Evidence-based Advertising Proposal 5517
Updated lectures posted 5230
More print ads to illustrate the principles 3855
Adprin Audit: Revised Version 5884
More Commercials that comply or violate 7332
New Section: Videos Related to Persuasion Principles 5236
Multiple choice/ true-false questions improved 10813
Improved lecture slides on the Educational Materials page 5332

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