Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 952
Recent Maintenance of 3043
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 3895
Hyundai Super Bowl 2017 advertisement 1611
6 books that influence guru Robert Cialdini wants you to read 1101
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2419
Award for J. Scott Armstrong 1236
AdPrin lectures updated 1374
A free version of the paper is now available 1492
Predicting the effectiveness of alternative advertisements 1766
“Persuasive Reports Checklist” available on 1838
Revised “Self-certification Report" posted 1190
Persuasive Reports Checklist updated 1273
Revisions on the Checklist for Advertising Proposals 1352
Free Internet Course on Advertising now available on 1925
Email Subscription added to this site 1502 still number one 1542
New Design for 1434
Suggestions function repaired 1485
Suggestions function down 1496
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1564
Alain Elkann's Interview of Scott Armstrong 1510
Important checklists listed on the top menu bar 1386
Tools and Techniques Mastery Chart added 1473
Persuasion Principles Checklist for Creating Advertisements updated 1462
Persuasion Principles Audit Report: Sample Format updated 1483
Predictive Validity of Evidence-Based Persuasion Principles updated 1642
How to Select an Ad Agency: An Evidence-based Approach 1591
Dictionary repaired 1674
Software revision for “How to Select an Advertising Agency” 1856
New advertising course outline posted 2210
All 17 lectures on were revised 1593
“House Ad Project” added for classes or self-directed learners 1719
Persuasion Principles Checklist for Creating Advertisements introduced 2319
Why you should use checklists when you create advertisements 2852
Website Manager Announced 2048
The Gibberish papers: Evidence on the effects of clarity on persuasion 1981
Professor Armstrong's letter to John Wanamaker 2044
“AdPrin Audit” becomes “Persuasion Principles Audit” 2361
End-of-Chapter Questions added 1985
News: Are ads that follow evidence-based principles more effective? 1801
Test your Advertising I.Q fixed 1993
Broken Links Fixed 2492
Navigation Improved 2222
Commercial-a-day added to the main page. 2937
Links to all books listed on “Books on Advertising” 2489
New section added on “Essays” 2321
Advice to 2014 Super Bowl Advertisers 2040
AdPrin FAQ Updated 2333
All Lectures now Updated 2362
AdPrin Lectures Updated 2350
Happy New Year from 2210
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2238
Welcome to our re-launch! 2124
Weighted Persuasion Principles Audit available in major upgrade 2410
When does complex writing protect a person (or advertiser) with weak arguments? 2335
Searching for Sugar Man: Do nothing that distracts from a strong message. 2271
Upgrades to the page on Evaluating Ads 2049
Lectures on advertising research 2383
New Contributions 2517
Are ads that follow evidence-based principles more effective? 2594
Do mandatory disclosures help consumers? (Principle 7.13.1) 2359
Predicting which ads are more effective 3079
Report writer included on all versions of the AdPrin Audit 1899
Revised Lecture Slides 3372
Arrived in time for St. Patrick's Day 2819
Do mandatory disclaimers improve outcomes? 3057
Ads Illustrating Principles 3371
Corrections Page Added 3312
Revisions to the AdPrin Lectures completed 2843
Updated Course for 2012 2966
“New Contributions” replaces the Commentaries page 3295
AdPrin Audit - Report Writer 3232
AdPrin Audit has been updated 2848
Techniques for Advertising section has been revised. 2911
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3028
German translation available 2996
Google Ads removed from the AdPrin site 2934
The 2011 “Increase Diversity” Bake Sale 3266
AdPrin Audit updated again 2903
Revised instructions and self-training module for the AdPrin Audit 3183
106 exercises added to 3752
Lectures on Adprin 2587
All of the lecture slides have been updated 3598
New Still Ads Posted 3959
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6001
Looking for webcasts 4501
Working Papers 4805
Webcasts added to the commercials section 4642
How much confidence can you place on a given principle when creating an advertisement? 4663
Revised page: Evaluating agencies and proposals 5808
New page added: Commentaries on Evidence-based Advertising 4776
Suggested Outline for an Evidence-based Advertising Proposal 5586
Updated lectures posted 5294
More print ads to illustrate the principles 3925
Adprin Audit: Revised Version 5960
More Commercials that comply or violate 7398
New Section: Videos Related to Persuasion Principles 5306
Multiple choice/ true-false questions improved 10885
Improved lecture slides on the Educational Materials page 5403

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