Advertising Principles - Evidence-based principles

Lecture slides posted

Scott Armstrong has provided the lecture slides he uses to teach the lessons in his book Persuasive Advertising. He has been developing the slides over the past few years and uses them for lectures on specific topics as well as for the one-semester advertising course he teaches at The Wharton School. Self-learners are welcome to use them. The best procedure is to use them and to try to come up with your own answers before you read each section of Persuasive Advertising. The lectures also provide links to tools, relevant commercials, print ads, and other sources. Instructors are welcome to use them – and modify them – as they see fit. They can be downloaded in PPT or PPTX format.


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.

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