Advertising Principles - Evidence-based principles

Persuasion Principles New Page

We have added a new page on Persuasion Principles. This includes the principles, which some readers had trouble locating on the “Creating Ads” pages. Next is “evidence,” a list of the references used in Persuasive Advertising. Has your favorite paper on persuasion been included?

If it is missing, please send an email to Scott Armstrong with the citation and a few words describing which principle it relates to. We will then add a section on “Further evidence,” with a reference to your paper. We will provide an expanded summary in the “News” on the home page to highlight papers that are especially relevant to principles. Feel free to nominate your own paper. As traffic is now running at 800 visits-per-day – and rising rapidly -- this feature of the site provides a good opportunity to publicize your paper.{sendtofriend}

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