Advertising Principles - Evidence-based principles

Improved lecture slides on the Educational Materials page

The lecture slides have been revised. We have have added notes to help instructors and provided more commercials and print ads to illustrate the principles.

We removed distracting information, deleted slides that were of minor importance, corrected mistakes, and split some lectures into two to add flexibility for instructors.

Please send suggestions for further changes to Scott Armstong.{sendtofriend}

 

 

 

 


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